News
Latest news about SOWA and the industry.
Explore SOWA News for the latest updates, events, and insights into the PA industry.
![Why is live sound still (mostly) cabled?](https://images.squarespace-cdn.com/content/v1/64f72746c655ff0cf5caeed1/1695647662147-EMV0F4VWQXP6X1ALOPTG/Images_TechBBQ-52.png)
Why is live sound still (mostly) cabled?
Buffer-time, a common issue on Bluetooth connections, causes interruptions in music playback due to high latency. Achieving true live sound requires latency under 20 milliseconds.
![How can you save money on event audio?](https://images.squarespace-cdn.com/content/v1/64f72746c655ff0cf5caeed1/1703171416235-QZRDFU9RMLWK8D9AFKEK/woman+3+copy.png)
How can you save money on event audio?
Saving on event sound costs can be challenging. Renting gear and hiring sound techs add up. Our cost-effective solution simplifies professional audio for frequent event hosts.